Cut Through The Noise
brand positioning • campaign ideation • creative production
1. Brand Positioning
CMO Interview
As the CMO, you know your customer. As an independent, unbiased observer, we see your brand from the outside, the way it is perceived alongside your competition. We start by first understanding your goals, challenges, and values so that when we go hard, we go hard in the right direction.
Fat Cutting
You have more than one differentiator. We help you choose a single core message that will resonate with the existing perceptions of your customer. The temptation to focus on multiple positions will always be strong. We will not let you succumb.
Honest and Frank
Customers are intuitive geniuses. They know when you're being true and honest. Your personality and values must be consistent. We help you lean honestly into the best perceptions that customers already have of you.
2. Campaign Ideation
Obsessive Day Dreaming
You have a lot on your plate. We spend the majority of our time thinking about and creating campaign concepts that showcase your brand's unique values and personality with the greatest possible pop, umpf, and pow while still maintaining a brand image with wide appeal.
Relentless Experimentation
Sometimes you don't get to those full grown, squirting at the seams, ripe, juicy, and delicious ideas until after you've pursued a few - massaged them, sculpted them, and ringed them all out in the bathwater together. And sometimes you even need to throw in a little bubbles and a maybe a colorful bath bomb. This is how new ideas are born.
Joyful Collaboration
Your marketing team is smart and knowledgable. We play a specific role alongside you. Our campaigns are most effective when we communicate together on the strategic and creative choices throughout the ideation process.
3. Creative Production
Directors & Cinematograpahers
You should want to know who the director is. Selecting creative sub contractors with care and thoughtfulness is what makes your brand look and feel obviously different. We identify directors and DP's whose previous work accurately captures the desired tone, mood, and aesthetic.
Music & Sound
Music takes the visual message and imbues it with the power of that sound and rhythm have to tap into raw emotion. You should hope that we prioritize music more than most creative agencies. People love Apple or Trader Joes but they loooove T Swift because of how her music makes them feel deep down in their soul.
Casting & Style
Mr. Rogers and James Bond cannot swap roles. Or clothes or charisma. Once we know what we're looking for we can go all in. We combine the right people with the appropriate wardrobe, makeup and hairstyles that will both amplify and validate the message.
How we think
We believe that customers are loyal to brands that they love and respect. We believe that customers love and respect brands when they feel like the brand shares their unique values and distinct personality. Therefor, we seek to understand your customer's values and personality on a deep and intimate level. Then we create stories about them that indulge their fantasies.
The outcome is customer loyalty and market expansion.
We track performance indicators to ensure quantifiable impact.
life time customer value
customer acquisition cost
Let's make something that
resonates something with
personality.